IIEBM - Indus Business School on Instagram: "Wisdom Wednesday- Integrated Marketing Communication (IMC). IMC stands for Integrated Marketing Communications. It’s the strategy of unifying all your brand messaging and communications so that customers get a consistent and seamless experience across every single channel. Think of it like a symphony 🎶. Instead of having separate instruments (ads, PR, social media, email) playing different songs, IMC ensures they all play in perfect harmony to delive
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