Sep 4, 2023 · Repositioning is the process of changing the market's perception of a brand or product to tap into new customer segments and strengthen its competitive edge.

Dec 16, 2025 · What is repositioning? The term, "repositioning," refers to the process of changing a target market's understanding or perception of a product or service. A product's positioning involves …

Repositioning involves changing the market’s perceptions of an offering so that it can compete more effectively in its present market or in other target segments. Generally it is good to consider …

What is repositioning? Repositioning involves making a significant shift in how a brand or product is perceived by its target market. It is a strategic decision to alter the positioning of a product to better …

Repositioning involves changing the market’s perceptions of an offering so that it can compete more effectively in its present market or in other target segments. Generally it is good to consider …

The goal of repositioning is to modify your brand’s status, associations, personality, and message while retaining all the recognizable components of its identity. In short, brand repositioning aims to change …

REPOSITIONING definition: the process of changing the way that people think about a product, service, or company: . Learn more.

The meaning of REPOSITION is the act of repositing : the state of being reposited. How to use reposition in a sentence.

Repositioning refers to the process of altering the unique space a brand occupies in the brains of the customers.

Nov 21, 2025 · In this article, we define repositioning, explain the various approaches companies take to achieve it, and list the benefits associated with regular repositioning in the marketplace.