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choiceADVANTAGE allows hotels to automate marketing programs with better results. It also provides guest feedback in a quick and efficient manner. The system automatically manages reservations …

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Franchisee Users, Please Note: As of October 25th, the Choice Central application has started retirement. Once complete, access to Choice Central will be permanently removed.

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Earn Choice Privileges points towards hotel rewards like free nights and airline miles whenever you stay at Choice Hotels. Learn more and sign up here.