What is Marketing? — The Definition of Marketing — AMA
Definition of Marketing Research Marketing research is the function that links the consumer, customer, and public to the marketer through information—information used to identify and …
AMA Marketing Competency Model
The American Marketing Association is the home of impactful learning for marketers on the move. Our data-backed approach to building the training and
American Marketing Association | AMA
The Essential Community for Marketers The AMA is a community of future marketers and dedicated professionals who work, teach and study in the field.
Marketing Industry Stats and Information
About the Industry Information gathered by AMA staff in the summer and fall of 2024 There are 2.5M marketers in the United States, 6M counting
Develop a Winning Marketing Strategy: Step-by-Step Guide
Oct 24, 2024 · A winning marketing strategy is your key to cutting through the noise, engaging your audience, and driving business growth. It goes beyond individual
Comprehensive Guide to Sales and Marketing Strategies
Jan 31, 2025 · Discover how to align sales and marketing for higher conversions, better leads, and business growth. Learn proven strategies to drive revenue and customer loyalty.
The Skills Marketers Need in 2025 and Beyond
Jan 31, 2025 · The 2025 AMA Marketing Skills Report identifies the skills required to thrive as a marketer today and in the future.
Define Marketing Techniques: Best Practices for Effective Marketing
Oct 28, 2024 · Understanding marketing techniques is crucial for any marketing professional looking to enhance their strategy. Let’s dissect the key components of effective marketing …
Marketing vs. Promotion: Key Differences and How They Impact …
Nov 21, 2024 · Marketing is measured by long-term metrics like brand health, customer retention, and customer satisfaction, reflecting its goal of steady growth and lasting relationships. For …
The Past, Present, and Future of Marketing [Philip Kotler’s Insights]
Mar 12, 2024 · Direct-to-consumer marketing by startups is a threat to retail stores. Features of the New Marketing An important step is the mapping of customer journeys. How did your …