Entrepreneur and a key contributor to the Lean Startup movement, Steve Blank coined the term “get out of the building” (GOOB), which means to get to know your customers in their environment, similar to …

Customer research is conducted to identify customer segments, needs, and behaviors.

2 days ago · The value proposition canvas is a tool businesses and designers use to analyze, evaluate and adjust the value proposition of their product or service to align with their customers' …

It is easy to be tempted to look at the objective of your user research and pump out a solution that fits your best idea of how to achieve those objectives. Tha...

Why UX Designers Value a Lean Approach Lean UX prioritizes learning over deliverables and, true to its name, is a design methodology that removes nonessential work from design projects. The fruit of …

Learn how to create engaging mobile experiences with the IxDF Mobile UX Strategy course. Master user research, content strategy and accessibility to build better apps.

Guerrilla testing is a quick, informal usability testing method where UX (user experience) designers approach people in public spaces to get immediate feedback on prototypes or designs. This method …

6 days ago · Contextual design is a structured, user-centered design methodology focused on understanding how people work and live in their natural environments so UX (user experience) …

Action Research is an important part of Human-Computer Interaction research and design. Yet, it’s one of those curiously academic fields that most of us haven’t...

2 days ago · Learn User Experience (UX) and Design from the world' s largest open-source design library.