Programmatic advertising is also becoming a larger part of Netflix’s strategy. Since launching its in-house ad tech platform, ...

Nearly 50 days into the Iran war, disruptions to the global energy supply chain continue to grow. Though the U.S., Iran, and Israel agreed to a fragile cease-fire on April 7, the Strait of Hormuz ...

The Complete 2026 Guide YouTube Shorts has fundamentally changed the content creation landscape, offering creators an unp ...

Maintaining the momentum of Zohran Mamdani’s historically successful election campaign has meant doing the little things ...

AI is becoming central to marketing as brands move beyond pilots to fully integrate it into strategy and execution ...

Maddie Lightening shares lessons from a currency reporting error and legacy account structure challenges, and using AI ...

A coalition of anti-marijuana organizations is suing the Trump administration over a novel initiative set to launch this week ...

By Eli DANIEL-WILSONWorld Radio Day forced a conversation I couldn’t ignore: everyone was celebrating a medium that, by every measurable signal, is quietly dying. Traditional radio isn’t dying because ...

Advertising is now attempting to make the switch from traditional to generative AI - regardless of how much it will cost ...

The programmatic advertising industry is built on speed and automation, with campaigns launching in milliseconds and billions ...

It’s widely reported that anywhere from 20% to 30% of programmatic video spend is lost due to supply-side misrepresentation, invalid traffic and low-quality inventory. That’s billions in wasted ad ...

Most media buyers say they expect to increase their programmatic spend this year, according to recent research from Comscore. The report was based on data from a survey conducted in November 2025 ...