Programmatic advertising is also becoming a larger part of Netflix’s strategy. Since launching its in-house ad tech platform, ...

Nearly 50 days into the Iran war, disruptions to the global energy supply chain continue to grow. Though the U.S., Iran, and Israel agreed to a fragile cease-fire on April 7, the Strait of Hormuz ...

A new court filing suggests Tyler Robinson was in police custody hours before he ‘confessed’ to Discord buddies and ‘surrendered’ to a cop friend. Is he a patsy after all?

AI is becoming central to marketing as brands move beyond pilots to fully integrate it into strategy and execution ...

The programmatic advertising industry is built on speed and automation, with campaigns launching in milliseconds and billions ...

For years, programmatic advertising has operated on the assumption that most buyers didn’t really want to know how the system ...

Live sports is one of programmatic’s biggest opportunities, even if the buying process is still kind of a mess. But efforts ...

Creator marketing drives results on YouTube, TikTok, and Meta but remains priced as sponsorship. YouTube’s new API helps ...

Delivering Advertisers an Unbiased View of the TV Landscape and a Clearer Path to Results ...

With OpenAP, Weigel Broadcasting Co. advertisers have the ability to define audiences once and activate seamlessly across its ...

What is server-guided ad insertion (SGAI) from a technology standpoint; how does it differ from client-side ad insertion (CSAI) and server-side ad insertion (SSAI); how does it impact or change ...