How can we sift through the mountain of marketing and figure out what we actually need? We spoke with experts to investigate — and help you spend your money wisely in 2026.

Sergej Loiter, CEO of Search, AI, and AdTech at Yango Group, on why ownership, people, and data matter more than models at ...

1. Environmental impact was the strongest driver: 85 percent chose the more effective initiative, provided it did not compete ...

Change in medicine doesn’t start with a strategy deck; it starts with clinician trust. In a culture built on autonomy and evidence, new tools take root when respected front-line leaders adopt them in ...

The new National Cancer Plan for England aims to bring cancer care into the 21st century. It’s bold, but is it credible?

MTD supports that direction, but the benefits only appear when clients adopt better habits and firms run a consistent process to support them. It’s risky to assume quarterly reporting fixes workflow ...

The Calgary water main was just the start ...

The team behind a campaign to make social media algorithms optional for users has already met with senior members of the ...

Researchers in the Industrial Organization (IO) program study consumer and firm behavior, competition, innovation, and government regulation. This report begins with a brief summary of general ...

FICO and VantageScore credit scores are the two most common types of personal credit scores. Business credit scores use ...

Complementing gamification is nudge theory, the behavioral economics framework developed by Richard Thaler and Cass Sunstein ...

Sometimes the most effective shifts don’t start with convincing people to think differently. They start by getting them to ...