Millennials aren’t just buying into brands; they’re looking for values, impact and balance that align with how they want to ...

Fact checked by Vikki Velasquez Key Takeaways Even though they're still children, Generation Alpha is already shaping what families buy and spend on, especially online.Growing up fully immersed in ...

Babies born between 2025 and 2039 will be part of the next new generation, according to demographer Mark McCrindle Abigail Adams is a Human Interest Writer and Reporter for PEOPLE. She has been ...

Generation Beta is about to hit the scene! Lets take a trip down memory lane. See the list of every generation for the past ...

You’re likely familiar with the generations that have come before this: the Greatest Generation (roughly 1900-1924), the Silent Generation (1925-1945), Baby Boomers (1946-1964), Generation X ...

Starting January 1, 2025, the newest demographic population, Generation Beta, is set to make its entrance into the world. The group, comprising of children born between 2025 and 2039, is expected to ...

Gen Z was once the youngest, but now there's a new generation in town. Named "Generation Alpha," after the first letter of the Greek alphabet, these individuals are often the children of millennials, ...

The first prototype B-21 Raider stealth bomber has been conducting flight tests at Edwards Air Force Base in California since November 2023, as manufacturer Northrop Grumman looks for ways to ramp up ...

There have been nine home console generations since the first started in 1972, and each offered its own innovations.

“They always want more… They’re not grateful… You offer something up and it becomes an expectation. There’s a real sense of—well, an entitlement.” That was 50-something Penny, speaking to me in a ...

Chevy Corvette, Downy fabric softener, Life cereal… what brand these days hasn’t identified- and blamed- millennials as the demographic causing the decline of their annual sales? Companies have been ...

The youngest generation in the U.S. is entering adulthood as the country's most racially and ethnically diverse generation and is on its way to becoming the best educated generation yet, according to ...