A viral trend called Project Pan, in which influencers and laypeople alike show off their well-used skin care products and makeup, is exploding on TikTok. The challenge is to “hit pan” — to reach the ...

From a garage startup to Sephora bestseller, ILIA’s Sasha Plavsic explains her North Star: makeup powered by skincare level ...

Learn how to recreate high-fashion makeup at home with this runway makeup tutorial. Discover pro techniques for achieving a ...

You spend a lot of time perfecting your makeup. Your setting spray should work just as hard. A good setting spray is one that’s lightweight and able to keep makeup in place for hours. To see which ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

The pursuit of natural-looking makeup represents a fascinating paradox in beauty culture: using products to create the illusion that you’re wearing almost nothing at all. This approach celebrates ...