Business strategy used to be a clear and methodical process. No more. Today’s discontinuous technologies and disruptive change have reinvented the rules of strategic planning. If you’re going after a ...

Senior executives are responsible for developing the overall goals and strategies for an organization. Some organizations use strategy maps to translate intangible goals -- such as operational ...

A company's human resources department adds value when it links its programs and actions to the company's strategic goals. During the planning process, HR departments create a strategy map, or diagram ...

The marketing technology landscape continues to rapidly evolve, with internal lines increasingly blurred between marketing and technology teams. As a result, many businesses are faced with an ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As a fractional CMO, I’m often called in to help when a prospective client—usually an astute ...

There is no shortage of theories regarding the proper basis for a winning corporate strategy. You can set sail on blue oceans with W. Chan Kim and Renée Mauborgne, hone core competencies with C.K.

Not long ago, few B2B companies had a marketing operations function. Today, this function is becoming an important facet of the marketing organization. The marketing operations function enables the ...