I remember the first media plan I ever put together. It was a super-detailed PowerPoint deck accompanied by a highly detailed spreadsheet that truly impressed my boss, but which no one would recognize ...

Are you looking for an easier way to organize your social media marketing efforts? Are you posting across multiple platforms at a time? Then you don’t want to miss out on this social media planning ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, co-founder and chief revenue ...

With social networks becoming more and more ingrained in everyday business communication and gaining widespread acceptance as a marketing channel, your company needs to know how to connect with your ...