Product development is a process that involves several stages, from ideation to launch it also determines the success or failure of a product. One critical step in this process is concept testing.

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Kevin Bailey Artificial ...

Have you ever had an idea and wondered, "Will this work?" That's where "Proof of Concept" comes in. Think of it as a small test or experiment for your idea. Before diving in fully, you try out a basic ...

Small businesses often lack the revenue necessary to cope with multiple product failures. To prevent this problem, many small companies create a product concept to test a proposed product's potential ...

Close air support has saved countless lives. Since the terrorist attacks on Sept. 11, 2001, it has provided cover for American forces in Iraq and Afghanistan, often enabling them to emerge victorious ...

Developing the most groundbreaking new technology in the world doesn’t mean anything if nobody wants it or if the target audience finds it so difficult or frustrating to use that they ultimately ...

Pen testing is an essential part of secure application development; it helps find vulnerabilities before they can be exploited, ensures the resilience of web applications, and helps organizations ...