Influencer marketing has become a cornerstone of modern advertising, offering brands a direct line to engaged audiences.

OpenAI’s flagship chatbot has so far been one of the few blockbuster consumer apps that does not shove marketing into every ...

This discovery follows a report from The Information earlier this month that claimed that OpenAI was considering ...

OpenAI appears to be testing ChatGPT ads, with new Android clues and a user report hinting that the rollout may be getting ...

Since 2020, brands have made commitments to diversity, equity and inclusion (DEI) in their ad campaigns and spending. In response, a number of ad networks have cropped up that specialize in connecting ...

Clypd, an ad tech startup for television, and Ad-ID, a joint venture of the American Association of Advertising Agencies (4As) and the Association of National Advertisers (ANA), today announced that ...

Automation is everywhere. There’s no way around it. In the world of advertising, automation has not only become the norm but the default way of advertising in some aspects. With every technology ...