The recent launch of the $599 MacBook Neo — which has just helped to break Mac sales records, according to Tim Cook — has shaken up the assumption that Apple focuses only on premium products. Yet that ...

Next year is shaping up to be a big moment for the iPhone if rumors and reports are to be believed. Apple is expected to introduce an entirely new type of iPhone reportedly called the iPhone 17 Slim, ...

Forbes contributors publish independent expert analyses and insights. Ewan Spence covers the digital worlds of mobile technology. Apple broke its own mould with the first iPhone SE, launching a phone ...

Surprise! Apple unveiled a new iPhone at its March 21 event, the iPhone SE. All the rumors and leaks we saw before the event came true, as the iPhone SE is a smaller device positioned as the successor ...

First of all, the iPhone SE needs to change the iPhone. Apple saw its global market share in the smartphone market fall by five percent in the last quarter of 2024. Given this is directly after the ...

A chart posted on X showed the progression of iPhones from 2007 to 2026, helpful for seeing if an iPhone is worth the money, ...

Apple is positioning the iPhone 16E as the company’s new low-cost iPhone. But in some ways, the iPhone 16E is a better choice than the iPhone 15. Apple has introduced its first new product of 2025: ...