There are two main strategies we use when shopping for nail polish (or picking a color at the nail salon under pressure). You’re either the person who leaves the store with a new bottle and 10 fingers ...

Plus she shares the one mani/pedi rule she lives by. "It's a Virgo thing for me" ...

Forbes contributors publish independent expert analyses and insights. Celia Shatzman writes about fashion, beauty and grooming. When you can boast about having practically the most popular nail polish ...

Who wants a reason to bust out that sassy nail-painting emoji? Essie's Gel Couture collection offers an entirely new look for the brand. Who wants a reason to bust out that sassy nail painting emoji?

A model holds Essie nail polish bottles during NYFW. Everyone has a favorite Essie shade. When clean-girl nails reigned supreme across FYPs and Instagram feeds, the question wasn’t whether or not to ...

“It’s really a step forward to transform into a digitally augmented beauty company,” said Alanna Mcdonald, president of essie. In addition to the nail polish giant, Mcdonald is the president of ...

Essie polish retails for about $10 -- proving you don't need the wealth of a royal to be chic. This is the soft pink tone you can wear to feel like a princess.

Essie’s best-selling nail polishes of all time include icons like Ballet Slippers and Marshmallow. There are also surprises on the list of cult-favorites, including Wicked (yes, like the musical) and ...