Artificial intelligence is having a transformative impact on every aspect of the creator economy, a market currently worth $250 billion and set to reach $528 billion by 2030. Currently, some of the ...

YouTube has tried its hand at funding original content more than once — with disappointing results. Ten years ago, YouTube believed it needed to more directly compete with the Netflixes of the world.

New research found YouTube’s content spending (i.e., payments to creators) outranks that of nearly every Hollywood studio The video giant’s non-traditional business model means the level of its outlay ...

Between bans on AI content farms and new AI-powered tools like Ask Studio, YouTube content production is being transformed by artificial intelligence. Here’s what this means for video marketers and ...