The cognitive dissonance between the name and the color made us all question ourselves—and remember the brand. The answer lies in the company’s long history. Founded in 1924 and named Yellow due to an ...

If you’re anything like us, it seems that your stomach starts to grumble as soon as McDonald’s golden arches come into view. The reason behind that isn’t the mouthwatering taste of their delicious ...

It's no secret that companies use psychology to influence potential customers. This takes many forms. In Las Vegas, for example, casinos are intentionally designed to be disorienting, thereby subtly ...

LOS ANGELES (AP) — The Los Angeles Rams have unveiled a brand-new logo and some familiar new colors ahead of a milestone season. The Rams’ primary colors are royal blue and yellow again after the ...

Opinions expressed by Entrepreneur contributors are their own. Close your eyes and picture McDonald’s famous golden arches. Now, imagine if they had been gray. Would the burger chain be the ...

AOL's recent transformation has not gone unnoticed. AOL ditched its classic blue interface, opting for a bright yellow color scheme on its app. It's not immediately clear when the New York-based web ...