How TikTok’s Channel Sales Partner Program is redefining SMB scale

Rather than positioning itself as a stand-alone tool, TikTok is extending its presence through the marketing platforms that ...
B2B Marketing Magazine

Channel partner marketing 101: How you could be missing out on an effective way to engage your audience

Say the word ‘channel’ to a marketer and they’ll almost certainly think SEO, PPC, email and many other digital media channels. But, to the rest of the business outside of marketing, the word ‘channel’ ...
Morningstar

Channel Partners Conference & Expo Accelerate Partners’ Trip from Discovery to Revenue to ROI

The Channel Partners Conference and Expo along with the MSP Summit make up the world's largest gathering of technology professionals in the indirect sales channel which delivers the products, services ...
Opinion
Computer WeeklyOpinion

The evolving channel from component supplier to strategic partner

The relationship between end users and the channel is undergoing a fundamental shift. Distributors, resellers and integrators who once competed primarily on price and availability are being asked to ...
Business Wire

Channel Partners Conference & Expo Accelerate Partners’ Trip from Discovery to Revenue to ROI

SAN FRANCISCO--(BUSINESS WIRE)--Informa’s channel organization today announces registration for the 2025 Channel Partners Conference and Expo has opened for all IT and communications professionals ...