To win back viewers who tune out during weeks-long pledge drives, one PBS station is betting that smaller, year-round doses of fundraising will be less painful and more effective. Starting Thursday ...

We heard you! Fewer pledge programs. President Neal Shapiro responds to viewers. We heard you! Fewer pledge programs. On-air fundraising is one way we raise the funds we need to bring you quality ...

A bold gamble by WNET to respond to the diminishing returns of on-air pledge drives paid off enough that the trial is expanding. In what began as a one-year experiment last summer, the New York ...