As the old saying goes, "a picture is worth a thousand words." In the modern world of marketing, this couldn't be more true. With the rise of social media, businesses have had to adapt their marketing ...

In today’s post-literate world, visual content makes it possible to convey complex information in a variety of concise, understandable, and colorful formats that aren’t possible using words alone.

Whether it's the Snap stories on your Snapchat application, the pictures on Instagram or the videos that a company posts on their website, we're all naturally more drawn to things that we can look at ...