Do you find that your product quality is high, your brand identity is clearly defined, but your commercial results aren’t meeting your expectations? One of the simplest ways to check whether you’re ...

A visual identity system is the consistent use of logos, colors and typography. Over time, this visual identity — or “look” — becomes associated with the organization, and thereby reinforces its ...

Photography and video capture the living spirit of William & Mary — our people, our place and our pursuit of excellence. Compelling visuals help audiences see and feel the values that define us: ...

The value of visual branding in today’s world cannot be overemphasized. Customers are bombarded with information from so many sources that their attention spans have dwindled, and businesses are ...

A strong digital presence starts with a unified visual identity. This page provides the official University of Wyoming branding resources you need to ensure your website reflects our institutional ...

Mention branding and many non-marketers immediately think about the company’s logo—but branding extends further. Branding involves every interaction your customers have with your company. Your ...

If your brand is like most, you create various types of content across multiple channels. You might even have more than one creator on your content marketing team. How do you ensure the content you ...

The university serves and is made up of a diverse population, and this should be reflected in our communications. It is important to find and share content about people with diverse perspectives and ...

The visual language of “Be a force” is built on energy, impact and convergence. Inspired by the idea that powerful change begins at the point of collision, our creative system uses bold motion, ...

This page features an overview of brand guidelines for UC San Diego's Scripps Institution of Oceanography. A unified brand aids in how we position Scripps, creates consistent messaging for our broad ...