After around 15 years, Mountain Dew has found its vowels again. The brand unveiled its new logo -- eschewing the “Mtn Dew” stylization officially introduced in the U.S. market in 2009 –-- in favor of ...

Design studio Celerart created visual identity for Basesite, a startup behind Fabbuilder, an AI-driven software ...

Opinions expressed by Entrepreneur contributors are their own. Mention the terms ‘brand’ or ‘branding’; most non-marketers will think of iconic logos. Brands like Coca-Cola or Apple may come to mind, ...

Kleenex keeps company among the rare brands — like Band-Aid, Tupperware and Thermos — whose names have become generic. Such ubiquity is a double-edged sword: in these cases, awareness is nearly ...

OnePlus has decided to refresh its logo and branding design. This change has been announced as OnePlus’ new ‘visual identity’. These changes are not huge, but they are noticeable. First and foremost, ...