Physicists and vision scientists are lining up behind a provocative claim: the rich color we call purple is not a property of light at all, but a story the brain tells itself. Light in the real world ...

Former NBA star turned entrepreneur Baron Davis, who has always been known for his impeccable sartorial style, famously said: “If you want to make a statement, wear purple.” Similarly, if you want to ...

As temperatures rise, we're compelled to shed the bulkier all-black layers that carried us through winter to make space for a few brighter shades. It's only natural to be curious about effortless ways ...

Purples, mauves and lilacs are the make-up shades of the moment and much more wearable than you'd think. Choose a look that's dramatic and daring or soft and pretty The spring/summer runways were ...