You'd think it'd be simple for companies to explain what they do — and yet, it's surprisingly tricky! From my experience working with plenty of startups, I've noticed that many struggle to communicate ...

Learn how to clarify and leverage what your business stands for, what it offers, and how it differentiates itself from competitors. Learn how to clarify and leverage what your business stands for, ...

Know your customer's needs to craft a compelling value proposition. Compare your offering against competitors to highlight unique benefits. Test and refine value proposition drafts with stakeholder ...

As one who has been developing and coaching various industry leaders for years, I find it perplexing that most of these leaders, as capable as they are, have a hard time expressing their value ...

A company’s value proposition is a well understood concept in business, but few people really talk about an individual’s value proposition. Rather than differentiate a product or service in the ...

Whether you sell to clients directly or you sell to general contractors, it is imperative that you understand the unique value you offer and communicate it clearly, concisely, and persuasively. You do ...

Offer your people more than just flexibility. by Mark Mortensen and Amy C. Edmondson The Great Resignation and a highly competitive labor market have made attracting and retaining talent a major ...

Because engineering design is a service, it is necessary for you and your design team to also consider not only how the design presents a solution to a customer problem, but also what aspects of the ...