As Brad Pitt’s latest flick F1 hits the big screen on June 27 and Formula 1 races to sign contract extensions for more pit stops across the U.S. throughout this decade, 2025 marks what might be the ...

Last year, TAG Heuer returned as the official timekeeper of Formula 1. It was a welcome development that felt like a long-awaited homecoming, one in which the maison took back its rightful place at ...

Throughout TAG Heuer‘s recent history, the brand has seemed far more interested in reliving the glory days of the latter half of its name than acknowledging the former. But now, TAG Heuer is moving ...

In tandem with Formula 1’s 75th anniversary, TAG Heuer has returned to become an official partner and timekeeper — as part of the historic, decades-long deal with LVMH Moët Hennessy Louis Vuitton. The ...

Tag Heuer is having a stellar run this year. January saw its return to Formula 1 as the official timekeeper, as part of the sport’s global 10-year partnership with parent group LVMH Moët Hennessy ...

TAG Heuer has long been associated with motorsports, going back to when the brand was known simply as Heuer. The brand invented the dashboard-mounted chronograph in 1911, was the first non-automotive ...