RIT’s visual communication design MFA program is making its mark on the upcoming second edition of Mastering Type, hailed as a crucial guide to typography for print and web design. Three students, ...
As AI and digital tools develop, transforming many elements of design, the battle for balance between innovation and tradition, the tech-driven and the nostalgic. However typographers choose to ...
Whether you are a content writer or a graphic designer, Typography plays a significant role in drawing the audience’s attention to a particular document, website, or advertisement. In other words, ...
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Why typography is key to good branding
Everyone identifies with type – whether they know it or not. The shape and form of letters transcend cultures, borders, languages, beliefs, age, time, surfaces, technology, and trends. No other medium ...
The evolution of typography -- From the origins of writing to Gutenberg's invention of movable type -- Typography from Gutenberg to the nineteenth century -- The nineteenth century and the Industrial ...
Editor’s Note: Paul McNeil is a typographic designer with experience in brand and corporate communications. He is co-founder of London graphic design studio MuirMcNeil, and currently works as a Senior ...
Labels are often the first point of contact between a brand and its potential customers. Every element of a label, like color, imagery, material, and even shape, plays a role in shaping consumer ...
As an Internet marketer, conversion is our bread and butter. I can guarantee you spend a large part of your time pondering ways to optimize landing pages. Things like copy and design are the obvious ...
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