Marketing Mix: The 4 Ps of Marketing and How to Use Them

A marketing mix includes multiple areas of focus as part of a comprehensive marketing plan. The term often refers to a common ...
Entrepreneur

Why B2B Companies Can’t Ignore the 5th P of Marketing — Payments

Here’s why the fifth P (payments) has proven to be an essential part of the marketing mix in 2022. Today, there are more ways to interact with brands, especially online, and thanks to their ...