The first of a 3-part series of a masterclass in ad monetisation from Aurion11 CEO and Co-founder Igor Lautar. Getting up one day and deciding to create a game is a worthy endeavour. It takes a good ...

Marketers have increasingly turned to gaming to reach core audiences. However, the gaming audience is far from one-size-fits-all, and marketers that incorporate culture into their gaming strategies ...

Ad quality directly impacts retention, not just short-term revenue. iOS users are more sensitive to intrusive ad formats than Android users. Interstitial ads consistently drive higher churn than ...

If you've been anywhere online without an adblocker recently, you’ve probably seen ads like this. They're shocking, often racy, and generally frustrating — and they have very little to do with the ...

I’ve been covering Android since 2022, when I joined Android Police, mostly focusing on AI and everything around Pixel and Galaxy phones. I’ve got a bachelor’s in IT with a major in AI, so I naturally ...

A deep dive into misleading mobile game ads reveals how far they stray from reality.