In competitive industries where keywords are costly, every edge matters. Beyond keyword targeting, consider layering audience targeting onto your Search campaigns to gather richer performance data.

The unreliability of third-party ad targeting signals spells opportunity for publishers offering their own first-party targeting tech. Hearst has dramatically improved ad targeting across its ...

Uber is turning the intimate details of how people move and what they order into a new kind of advertising fuel, inviting brands to target campaigns based on riders’ trips and food delivery habits.

Meta has announced the consolidation of more detailed ad-targeting options, marking a substantial shift toward CEO Mark Zuckerberg's plan to automate ad creation – including targeting, creative and ...

Google added native location targeting controls to Demand Gen campaigns, giving advertisers more precise geo-targeting.

Google by Alphabet Inc. GOOGL GOOG and Meta META are facing allegations of covertly targeting Instagram ads to teenagers on YouTube, in violation of Google’s own policies regarding the treatment of ...

Ads falling short of expectations? The real ROI is hiding in plain sound: creative. New analysis from Cumulus Media Chief Insights Officer Pierre Bouvard proves that the story, not the spreadsheet, ...

NEW YORK (Reuters) -In the most competitive holiday season in years, major U.S. retailers Target and Walmart are spending more on ads to reach shoppers on short-video app TikTok and streaming ...

Natalie Cusson is a small business owner with over 15 years experience in the creative arts. She's worked on ad campaigns for many trusted brands such as Nike, Subaru, Polaris, Red Bull and ...