With viable vaccines coming soon, it feels like the right time for many retailers to think ahead to 2021 as a year of possible recovery, at least to some degree. People who have been locked inside for ...

Business is besieged with metrics. Return on Investment (ROI), website visits, website return visits, shopping cart abandonment rates, and average customer spend are all important, but customer ...

The success of any business venture depends on two factors: the goals and metrics for defining that success. One of the goals is customer success, which starts with understanding why and how customer ...

Most of us have heard of Key Performance Indicators (KPI): they are measures of progress toward some goal that often reflect how well a business process is being performed. If you have not considered ...

Understanding how to measure a project's success allows you to make more informed decisions and establish strategic, measurable business goals. Most project management metrics fall into one of four ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

Marketers have developed some bad habits in the past 30 years. We used to live by metrics like awareness, intent and recall; they were difficult to measure but told us a lot. With the internet, it's ...

In the early days of the internet, web designers were regarded as digital magicians, conjuring up products that amazed and delighted users. The truth, however, is that every part of this process is ...

As China continues to crack down on how companies handle user data, it’s time for the business world to think about what exactly they’re collecting and measuring. The country’s strict data privacy ...

When employees succeed in their careers, every piece of their organization falls in line behind them. From the top down, all team members, work processes, and departments begin to work like a ...