The commercial has garnered over six million YouTube views in one week Surf Excel's communication has been consistently building on its 'Purpose' of developing values in children ...

March 8 : One of the most joyous and biggest Indian festival Holi has taken a vibrant and beautiful shape in the hands of the Surf Excel ad. In February, they released a lovely video of children ...

There’s always so much talk about the festivities and joy when the holy month of Ramazan comes along, and this year we’re sure it’s going to be the same. However, along with enjoying all the fervour ...

The Surf Excel Holi ad ‘Rang Laaye Sang’ (colours bring people together) features two kids, a young Hindu girl and a Muslim boy. Surf Excel, the detergent brand which is known for its heartwarming ...

HUL decided to take the ‘premiumisation’ route, which meant pushing products with steeper price tags but better quality. (Image source: hul.co.in) This is a story of the rarest of the rare unicorn, ...

Hindustan Unilever product Surf Excel was the latest brand to face backlash on Twitter. The reason? An ad film talking about communal harmony. Like every year and like every other detergent brand, ...

New Delhi: Hindustan Unilever Ltd (HUL), a market leader in India's fabric cleaning segment, has launched a new, premium washing liquid variant under its Surf Excel brand, targeting 5% users of liquid ...

Surf Excel’s new campaign takes forward the brand’s decade-old ’dirt is good’ philosophy by telling parents that if kids get dirty in learning to defeat failure, then dirt is good Exciting, sharp and ...