TheWrap

Lego’s $116 Million Deal With Shell Oil Draws Protests, Ironic Lego Art (Photos)

Environmental activists are throwing bricks at the Lego-Shell Oil partnership. Since 2013, the two Dutch companies have been engaged in a very lucrative cross promotional exchange — worth an estimated ...
Wired

Greenpeace is right, Shell-branded Lego is ill-judged

All products featured on WIRED are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links. Learn more. Lego's ...
Wall Street Journal

Lego to Stop Making Shell Play Sets After Greenpeace Campaign

A Greenpeace film accusing Shell of operating recklessly in its oil exploration has contributed to the end of Lego’s co-branding relationship with Shell. WSJ’s Mark Kelly reports. STOCKHOLM—The Lego ...
Washington Examiner

Environmental group opposing LEGO's partnership with Shell depicts your childhood memories drowning in oil.

The following ad contains images which may permanently destroy your childhood memories. Viewer discretion is advised. That might be an appropriate warning for a new PSA released by Greenpeace, which ...
Washington Examiner

Environmental group opposing LEGO’s partnership with Shell depicts your childhood memories drowning in oil.

The following ad contains images which may permanently destroy your childhood memories. Viewer discretion is advised. That might be an appropriate warning for a new PSA released by Greenpeace, which ...