Toyota announced on Wednesday that its Scion brand would cease to exist by the end of the year. Scion, which was launched in North America in 2003 to appeal to young car buyers, will be absorbed into ...

Toyota has tried practically everything, but it looks like the Scion brand finally is running out of gas. So the company is going to let dealers walk away from this once-promising marque without ...

When Scion hit U.S. streets in 2004, it was a quirky little brand that sprouted from its traditionalist parent company, Toyota. Today, the original Scion oddballs—the first-gen xB and xA—are gone, ...

It's been 10 years since the last Scion badge was fitted to a new car, but now Toyota is reviving the nameplate once used for its inexpensive entry-level brand that targeted young car shoppers.

Everyone remembers their first car. Some of us had to share an economy car with a sibling, and others drove a newer Mustang. More than likely it was used, and almost certainly it was abused. As a ...

While some might remember Scion as Toyota’s youth car brand from 2003-2016, that’s not what's going on this time. No doubt, if you saw the word "Scion" in the headline before seeing the lead image on ...

It's official: The Scion brand is no more. Toyota will eliminate its funky, youth-focused car brand and consolidate those models back into the Toyota lineup. As of August 2016, existing Scion models ...

Remember Scion? Good times. For about 13 years, it made America’s roads a little weirder, a little edgier, a little more interesting. It’s been nearly a decade since the sub-brand disappeared into the ...

Toyota is the world’s best-selling auto manufacturer, and part of the reason for that is the wide variety of products the company makes. The Camry is among the best-selling cars in the world, but the ...

These could very well be the words of wisdom behind Scion's decision to fit the new iA and iM with Toyo tires as standard features. So, what's in store for those looking to buy a Scion iM four-door ...

Toyota's Scion is growing up. The marque, hatched in 2003 as the company's "youth" brand, remains its forward agent among the American Millennial generation -- but in a new approach to the target, ...