The acquisition underscores Salesforce’s strategy to strengthen its grip on AI-driven product discovery as shopping shifts toward conversational and zero-click interfaces, analysts say.

Who needs friends when you can converse with your data clean room, chat with your ad platform and, uh, talk to your marketing cloud? On Wednesday, Salesforce announced a series of new features for its ...

[RELATED: Amazon Q4 Earnings: Jassy Defends Spending Spree, Denies ‘Quixotic Topline Grab’] ...

Salesforce (CRM) has entered into a definitive agreement to acquire Cimulate, a rising player in AI-powered product discovery and agentic commerce, according to the company announcement. The deal is ...

Salesforce on Wednesday announced a bevy of new features and product updates across its Marketing and Commerce clouds, with many of the updates designed to advance the company's overarching Customer ...

As I write this, Salesforce Connections 2024 is just past the halfway point, but we can obviously say this is the year of the Copilot. With the Commerce Cloud Copilot heading for a planned general ...

Connected data and automation capabilities make companies more productive and efficient, without sacrificing customer experience Customer Data Platform integrates with Google for seamless first party ...

Since 2021, Shopify has hired two dozen people from Salesforce amid a push into enterprise. Shopify is challenging legacy providers with new software offerings for large merchants. It has also made ...