In the same way that a professional basketball team plays games with a clear strategy, a business that wants to be successful needs to do the same. One of the most important parts of a business ...

Every business goes through a similar series of steps to make a sale. Understanding how the sales process works will help you maintain a consistent approach to turning leads into customers.

Here’s what makes a sales process truly brilliant: 1. It adapts to how customers prefer to buy. A traditional sales process defines how a vendor or seller prefers and expects to sell their products or ...