A common misconception about growth marketing is that it ends with acquisition or demand generation. Retention marketing is an integral but typically overlooked component of growth as it reduces churn ...

Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. What happens if you gain 10 new customers but lose 20 from your ...

If you want to connect with your prospects, leads, and customers online, you need to create content that engages them across multiple touch points. For that reason, B2B companies should use visual ...