WESTPORT, Conn. -- Manufacturers have a long way to go when it comes to marketing their brands effectively at retail, according to results of a survey of retail marketing executives issued last week.

From window displays and newspaper ads, to sidewalk sandwich boards and pop-up events, there are many ways to market a retail store. Whether your goal is to draw in casual passersby or increase online ...

A retail store in its finished form involves many decisions: what products should be sold, how the space being leased should be laid out, what employees should be hired, and more. However, retail ...

Prepare for a significant uptick in retail sales, projected to surge by 4% to 6% and reach an impressive $5.13 trillion to $5.23 trillion, as shown by Fo rbes. This paints a compelling picture of ...

The key to learning how to grow a retail business is by being in the right place at the right time, establishing solid connections with customers, executing brand and marketing functions, and ...

Every holiday season, we hear the buzz of internal celebrations, “Company XYZ Celebrates Record Black Friday!” Carts are full, conversion rates are up and execs breathe sighs of relief. But when the ...

Navigating holiday retail pricing strategies during times of economic uncertainty requires a delicate balance between reacting to market conditions and maintaining profitability. As we approach a ...

In today’s expansive yet interconnected digital marketing landscape, creating a successful online presence requires a deep understanding of various marketing channels. While SEO and PPC are well-known ...

For the second consecutive year, Phu Nhuan Jewelry Joint Stock Company (PNJ) has won the Best Retail Marketing award at Marketing Events Awards 2023. The top criteria for the award included creativity ...

An AllBirds store in Washington, D.C.. Photo: Getty Images It’s a tough time for retail. Despite the rocky footing, there are still a number of ways that business owners can leverage their ...

Travel comfort brand Cabeau has appointed Objective TR as its strategic travel retail marketing partner, as the brand looks ...