Last year, an estimated one-fifth of all global digital ad spend went to retail media networks (RMNs)—advertising platforms owned and operated by retailers. This year, that figure is likely to grow ...

Forbes contributors publish independent expert analyses and insights. Andrea Wasserman is serial retail executive and executive coach. Hardly a week passes without report of another retailer ...

These are people who are ready to spend money, said Bobby Gibbs, a principal in the retail and consumer goods practice at consulting firm Oliver Wyman. “That helps increase the appeal [to advertisers] ...

The AdExchanger Commerce Media Newsletter has been on a brief hiatus due to some in-court legal issues (Google’s, not my own) and the call of the conference circuit (Programmatic IO and Advertising ...

Save A Lot is partnering with Retail Fluent Media Network (RFMN) to bring Digital Window Signs to stores, including 750 independently owned and operated locations across 32 U.S. states. Through the ...

This guide will explore everything you need to know about retail media ad serving / advertising: its evolution and opportunities, top retail media examples, and all the ways to launch a retail media ...

The retail media landscape is rapidly expanding, with new entrants from airlines to payment platforms keen to leverage their first-party data assets to capture market share. In April 2024, JPMorgan’s ...

The retail media boom has been booming, and no sector is as exciting as grocery. Filling a grocery cart is perhaps the one retail experience we all share on a regular basis, more than shopping for ...

Amazon this week announced the latest addition to its ad offerings, Brand+, which optimizes connected TV (CTV) and online video ads with the help of artificial intelligence (AI). The new solution ...

How Do Retail Media Networks Work? Your email has been sent Retail media networks use first-party shopper data and retailer ad inventory to target high-intent buyers and generate new, measurable ...

Retail media networks are feeling the squeeze. The growth that defined the early RMN era is cooling as sponsored search reaches saturation and CPG advertisers reassess their investment strategies. To ...

Embracing standardization will drive better results for retail media stakeholders. Fostering trust needs to be a key area of retailers’ focus because their most important bonds are with shoppers and ...