A few years ago, “data clean rooms” were all the ad tech trades could talk about. The  relatively new technology was one that ...

Last year, international food giant Kellanova (part of the company formerly known as Kellogg) was hoping to improve sales of its Special K cereal in the U.K. as competition increased. Their hypothesis ...

Retail media is entering what might be called its Socratic phase. The closer we to get to understanding an ad campaign’s real impact and business results, the clearer it is that we have no idea how ...

The way marketers use data is shifting fast, mainly because of privacy laws like GDPR and CCPA. Companies are under pressure to find new ways to analyze performance, target audiences and share data — ...

Data Hub provides deeper insights into first-party grocery shopping data and customer behaviors, including lifetime value and ...

At CES 2026, Instacart (Nasdaq: CART) unveiled Data Hub, its new clean room solution that gives consumer packaged goods (CPG) ...

LiveRamp Holdings, Inc. (NYSE:RAMP) is one of the small-cap tech stocks hedge funds were buying in Q2. On October 23, 2025, LiveRamp announced it had expanded the measurement capabilities available to ...

CHICAGO--(BUSINESS WIRE)-- NIQ, a leading consumer intelligence company, today announced the launch of its data clean room on Snowflake, designed to enable both data enrichment and outcome measurement ...

The retail media landscape has rapidly transformed from a niche digital advertising avenue to a significant force, challenging even the dominance of platforms like Amazon and Walmart and allowing ...

This article was originally published on February 10, 2025 on Law360 and is republished here with permission. Businesses are constantly seeking innovative ways to improve their customers' experiences.

The retail media landscape has rapidly transformed from a niche digital advertising avenue to a significant force, challenging even the dominance of… Get free access to tactical tips, invaluable ...