An effective logo identifies a restaurant's brand in a way that's easy to recognize; think McDonald's golden arches, Wendy's red-haired moppet, or Arby's 10-gallon hat. But a superior logo does all ...

Owner Rachel Smith speaks out about the heated backlash.

Cracker Barrel faced significant backlash after removing the iconic barrel from its logo as part of a brand refresh. Experts suggest that successful brand refreshes require maintaining core values ...

Cracker Barrel said it is bringing back its "Old Timer" logo less than a week after the restaurant chain announced it omitted the man wearing overalls from the design. We thank your guests for sharing ...

The exterior of a Chili's restaurant showing the logo - Kevin Carter/Getty Images An effective logo identifies a restaurant's brand in a way that's easy to recognize; think McDonald's golden arches, ...