Diana Khramina is the Product Marketing lead at Gorgias, a series C startup with 400+ employees, and previously a McKinsey consultant. In today’s SaaS landscape, every company claims to be “AI-powered ...

A study of 480 product launches by North American consumer goods makers highlights the ability of certain marketing tactics to help spur revenue growth. The findings suggest that manufacturers should ...

So many brands and companies are constantly reinvigorating their businesses and positioning them for growth. There is a constant need to innovate, reinvigorate, update, recalibrate, or just simply ...

Representational AI Generated image *Cadbury during the nineties, transformed its Dairy Milk chocolate’s associations to appeal to young adults when the offering was associated with children for ...