Car giant Volvo is turning in a slightly different direction for its next project, it's called Life Paint. It's a highly reflective spray you can apply to your bicycle and your clothes. Drivers can't ...

Automaker Volvo is turning in a slightly different direction for its next project: cycling safety. Last week, the automaker and its partners unveiled a reflective spray called LifePaint. Cyclists can ...

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Volvo is known for making cars packed with safety features but it’s a low-tech safety solution for cyclists that has proved a surprising success. The car manufacturer teamed up with a Sweden-based ...

Every year, around 19,000 cyclists are killed or injured in road accidents across the UK - some of those accidents could be avoided if the cyclist was more visible on the roads. That's where LifePaint ...

I have mad respect for people who ride their bike to work. If you can get your human self out of bed that early in the morning and propel yourself to work, not only are you 100% more motivated than ...

Being visible at night is a pretty big deal for bikers, runners, or anyone else who might find themselves on or near a road or city street, and typically adding a small reflector or wearing a bright ...