Over the years, Sanrio has had numerous branded items that combine its cute collection of kawaii mascot characters with the cuddly allure of Squishmallows. Now, that continues with a new version of ...

Sanrio’s beloved and globally iconic mascot Hello Kitty has received a new transformation that sees her classic red and white color scheme switched out for blue for summer 2025. Kitty-chan, also known ...

In the clip above, Sanrio announced Aggretsuko, offering a glimpse into the daily life of the single, 25-year-old female, who is also a Scorpio with blood type A. Riding public transit for a half hour ...