When June 1 arrived, companies like Facebook and Walmart rolled out shelves of colorful merchandise, flooded their social media pages with rainbows and aired compassionate commercials. Pride month had ...

June, the month of LGBTQ + pride, appears to be a gigantic celebration in different countries of the world. People with extravagant clothes and colorful flags come out to flood the streets of their ...

Every June 1, we see our go-to ride share service has changed its profile pictures to a rainbow car; we see advertisements for the Apple Watch Pride Band; we wonder who in God’s name approved Burger ...

Green, blue, pink – there is hardly a colour left that corporate marketers haven’t tried to wash their dirty laundry. Veteran activists may recall the birth of ‘greenwashing’ as a phrase in the late ...

SAN JOSE, Calif. - The LGBTQ+ community’s fight for inclusion has made significant gains over the last few decades. Now, it’s not uncommon to see the symbol of Pride – a rainbow flag or the colours of ...

Brands will likely get in on the action if a holiday or point of remembrance is coming up. Corporate holiday endeavors often focus on profit, not the people and cultures being celebrated. June's Pride ...

As Pride Month comes to an end, the age-old question, "Which brands were genuinely supportive of the community, and which were simply capitalizing on it" has resurfaced. For years, major brands and ...