Almost every marketer introduced a QR code, or at least toyed with the idea, in 2011. But have these two-dimensional Quick Response codes really moved the needle in terms of customer engage­ment? They ...

Hospitality industry apparel merchant Cintas Corp. unveiled its 2011 Uniform Book on June 1. In addition to more than 270 new styles, fits and colors, the catalog includes a QR (quick response) code ...

?We get to build all these really cool features and benefits into a product, and we need to communicate those, and QR codes help us do that,? says Jeff Rohling, Brookstone?s vice president, general ...

Currently there are more than 50 million users who are using WhatsApp Business app and among these, 15 million people belong to India. WhatsApp Business will now get three new features- starting chats ...

Australian product coupon catalog Letterbox Deals ran a campaign to build awareness of its brand with Sydney households by giving away Dell notebook computers. Consumers had the option to enter a ...

Facebook’s retail push has birthed a new set of business tools built for the coronavirus era, this time in its WhatsApp messaging app. Unveiled Thursday, the new features strengthen WhatsApp Business ...

The company is rolling out QR codes support to the Business app, thereby allowing people the option to contact them easily. With the new feature, people will be able to scan QR codes of a business to ...

The global COVID-19 health pandemic has raised the stakes for businesses when it comes to using digital channels to connect with customers, and today WhatsApp unveiled its latest tools to help ...

Strong brand identity boosts luxury vehicle sales, puts BMW on top Luxury automakers that promote strong branding in campaigns make the most impact when it comes to being top-of-mind among potential ...

The Bengaluru city police have adopted digital technology by implementing a QR code-based system to mark and catalogue recovered items and property. This will not only ensure accountability and ...