On the opening day of Patient-Centered Oncology Care, Robert Groves, MD, of Banner | Aetna, discussed the use of psychographics to predict health behavior in local populations. Why do some people ...

Marketers have been using consumer segmentation models (also known as psychographics) for years to help track buying behavior and shape the customer experience. Processing Content The same approach to ...

Psychographics is a way of categorizing someone based on their everyday behaviors using data that are collected every time they go to the store or post on social media, said Robert Groves, MD, ...

When it comes to “psycho” anything, you might feel a little wary – maybe the term makes you think of complex scientific concepts…or maybe you’re just thinking about classic Hitchcock films. But have ...

Both Demographics and Psychographics information play an important role in market research. They both provide insights into the customer and are fundamental inputs to a business’s marketing strategy.

Five years ago, you likely read numerous articles outlining the success of Dollar Shave Club. Nearly all of them focused on Dollar Shave Club’s famous viral marketing video. Today, it’s clear that ...

Psychographic characteristics are important because they provide a much narrower and targeted view of the customer or consumer. Psychographics move the business closer to the right customers and ...

Central Floridians are religious, politically conservative and support a strong U.S. defense. Most of them also like to eat at McDonald’s, believe in traditional male-female roles, and don’t ...

LONDON: Millennials make up one third of the readership of The Economist, but the publisher is more interested in the psychographics of its readers than in their demographics. In the view of CEO Chris ...

‘Throughout history you have examples of grossly unethical experiments,’ says Christopher Wylie, the Victoria man who blew the whistle on Cambridge Analytica. Image from YouTube. The dealings that ...