Scott Gardner is the Founder and CEO of Liquid Agency, a brand consulting and activation agency based in San Jose, CA. My series on brand and employee believers explored how to create (or identify) ...
For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...
NEW YORK, Dec. 18, 2025 /PRNewswire/ -- Psympl®, the Psychographic AI™ platform purpose-built for hyper-personalized engagement in consumer financial services, today announced its entry into the ...
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