Over the years, The Singapore Girl has been criticized as a sexist marketing concept, and accused of stereotyping the Asian women as desirable and subservient to males. What a load of crap! Singapore ...

Forbes contributors publish independent expert analyses and insights. Kristin L. Wolfe is a New York-based journalist who covers food. Nov 21, 2025, 06:22pm EST Nov 21, 2025, 10:48pm EST Chef Kwame ...

Heineken UK has launched a new marketing campaign for its Strongbow brand, entitled ‘Refreshing the Nation’. Running until 31st July across TV, out of home and digital, the campaign aims to drive ...

Adidas Originals is changing course. For its spring campaign, the popular heritage-based sub-label is not just focusing on the heritage of its core products but is seeking to inspire fans to embrace ...

For its 2025 spring campaign, Silver Jeans doubled down on its two most important assets — denim and silver. “It’s a celebration of denim as a lifestyle,” said Suzanne Silverstein, chief executive ...

No matter how high global ad spend rose in 2025, marketers will likely remember the year for its bad vibes. In the U.S., advertisers had to contend with persistent global conflict, a tariff-addled ...

The past few years have seen brands push the boundaries of marketing innovation across industries. From harnessing the power of AI to creating immersive experiences, this year’s top marketing ...

A low customer acquisition cost (CAC) is a big win for any marketing strategy. But rising technology and operational costs are making things difficult. Add changing customer expectations, evolving ...