(Ad) In the U.S., there's increased interest in marijuana, especially in recent decades. Reports have it that up to 49% of adults in the U.S. have tried cannabis at least once. One of the obvious ...

In a previous column I wrote about why sonic branding, or associating brands with sounds, has grown in importance. As I’ve continued to study the benefits of associating brands with sounds, I am ...

As a solo entrepreneur who has built a successful yoga teacher training business, I've learned through experience that creating and promoting a consistent brand is as much an art as it is a science.

In today’s crowded online world, it’s not enough to just have a blog—you need a brand. Branding is what sets you apart from ...

The We-Vibe Chorus Pro is among a host of sex toys hoping to promote connectivity for couples, in an effort to remove the stigma from bedroom play. By Erin Lassner E-Commerce Writer If you purchase an ...

Dylan Mulvaney has continued to promote brands on her social media accounts, as she faces an ongoing backlash over her collaboration with Bud Light. The transgender influencer, 26, has been at the ...

While the term ‘holistic marketing’ is far from new, it may need some interpretation for fledgling marketers. In simplistic terms, holistic marketing refers to an organic and seamless approach that ...

If there is one thing that Ava McDonald (COL ’24) values most, it is authenticity. Almost two years ago, as a junior in high school, McDonald was scrolling through her social media feed when she ...

I am a Website Analyst, that specialises in blogger outreach. Although I have only worked in off-site SEO for the past year, I have been able to develop my understanding of successful off-site SEO ...

Mars Lead CMO Gülen Bengi gives Ad Age an inside look at the massive agency review—and the CPG giant's new growth playbook. With President Donald Trump’s long-promised tariff increases taking effect ...